Analisis faktor yang mempengaruhi keputusan pembelian pada Bro D Towing Service Surabaya

Electronic word of mouth and advertising effectiveness are variables that can influence consumer purchasing decisions. This study aims to examine the concept electronic on decisions at Bro D Towing Service which experienced a decline in sales last four months 2021. The research method used was quantitative methods. population this consumers who have services Surabaya seen advertisements social media, while sample taken from 65 respondents. with data analysis techniques using structural equation modeling Partial Least Square (PLS) as tools. results known Word Of Mouth an effect means reviews Google Business make if advertisement be reached accepted by all consumers, been carried out effective these will always purchase.